Verticals

A Thawly vertical is the industry your customers belong to. Picking the right one tunes Thawly in three ways at once, so the digest you get is shaped to how your team actually sells.

What changes when you pick a vertical#

1. Keywords. News and announcements get filtered against an industry-specific keyword set. A cybersecurity vertical surfaces breach and CVE coverage; recruitment surfaces hiring bursts and growth round-ups; commercial property surfaces planning, refits and expansions.
2. Score overrides. Some signal types are amplified, others muted. A breach signal at score 5 for cybersecurity is invisible noise for a logistics firm. Verticals encode that for you so you don't have to tune scores by hand.
3. Claude tone. The drafted message takes its cue from your vertical — empathetic and consultative for sensitive industries, energetic and momentum-led for fast-moving ones.

Picking yours#

Go to Settings and pick the vertical that best describes the customers you sell to (not the customers who sell to you). If none is a perfect fit, General is a strong default and applies the same scoring everyone gets. We'd rather you stayed on General than picked a vertical that doesn't quite match.

When to change#

Changing your vertical takes effect immediately on tomorrow's digest — no backfill or delay. Switch when:

• You move into a new ICP (e.g. a SaaS firm pivoting upmarket to financial services).
• The current vertical is suppressing signals you wanted to see.
• The drafted messages don't sound like your team — a different vertical may have a closer-matching tone.

We'll keep adding verticals as customers ask for them. If yours isn't represented, email hello@thawly.co.uk — adding a new one is a config change, not a code change.