Terms of Service

These Terms of Service form a binding agreement between Thawly Ltd("Thawly", "we", "us"), a company registered in England and Wales (Company No. Registration details forthcoming) with registered office at Registration details forthcoming, and the customer organisation ("Customer", "you") that signs up for or uses the Thawly service.

By creating an account or using the service, you confirm you have authority to bind your organisation and that you accept these terms.

Thawly is a UK-first B2B service that monitors public business signals about companies the Customer has uploaded — typically previously-lost sales opportunities — and emails the Customer a digest of relevant signals together with AI-drafted re-engagement messages.

We reserve the right to evolve, add, or remove features. Material reductions in core functionality on a paid plan will be communicated in advance.

• 14-day free trial: full Starter access (100 monitored companies, daily digest, all UK signal sources, Claude-drafted messages), no credit card required. Digest sends pause at the end of the trial until a payment method is added. Available subject to fair use.
• Paid tiers (Starter, Growth, Scale, Enterprise): published on thawly.co.uk/#pricing. Prices are quoted in GBP exclusive of VAT.
• Monthly subscriptions are billed in advance each month. Annual subscriptions are billed in advance for a 12-month term and include a discount equivalent to two months free.
• Payment is processed by Stripe. Failed payments may result in suspension of paid features.

You can cancel at any time from the billing page. On cancellation, your subscription remains active until the end of the paid period, after which digest sends pause and the account becomes read-only until the subscription is reactivated (or it is closed at your request).

Fees are non-refundable except where required by law or expressly agreed in writing. Annual plans are not pro-rated on cancellation.

You are responsible for the data you upload ("Customer Data"). You warrant that:

• You have the right to upload it and have it processed by Thawly.
• It does not infringe any third party's rights and complies with applicable law, including UK GDPR.
• You will not upload contact-level personal data of third parties (names, email addresses, phone numbers). Thawly is designed to work without such data and any contact fields in CSV uploads are ignored.

You must not use the service to:

• Send spam, unsolicited communications, or content that violates UK PECR, the GDPR, or any other law.
• Reverse-engineer, scrape, or attempt to extract our signal sources, scoring logic, or proprietary data.
• Build a competing product using outputs from the service.
• Interfere with the service's integrity, security, or availability.

Thawly uses Anthropic's Claude API to draft suggested re-engagement messages. AI-drafted messages are suggestions only — you are responsible for reviewing and editing them before sending, and for ensuring any communications you send comply with applicable law (including PECR for marketing communications). We do not guarantee the accuracy, tone, or appropriateness of AI-drafted content.

Thawly and all related software, branding, signal scoring logic, and documentation are owned by Thawly Ltd. You retain ownership of Customer Data. You grant us a limited licence to process Customer Data solely as needed to provide the service.

We aim for high availability but do not guarantee uninterrupted service on free or self-serve paid plans. Scheduled maintenance and third-party outages may affect availability. Specific service-level commitments are available on request for Enterprise customers.

Each party will keep the other's non-public information confidential and use it only as needed under these terms. This obligation continues for two years after termination.

Personal data is handled in accordance with our Privacy Policy. Where we process personal data on your behalf, our Data Processing Addendum applies and forms part of these terms.

We provide the service with reasonable skill and care. Except as expressly set out in these terms, the service is provided "as is" and we disclaim all other warranties, conditions, and representations to the maximum extent permitted by law, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

Nothing in these terms limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot lawfully be excluded.

Subject to the above, neither party is liable for indirect, consequential, or special losses, loss of profit, loss of revenue, or loss of anticipated savings. Each party's total aggregate liability arising out of or in connection with these terms is limited to the fees paid by the Customer to Thawly in the 12 months preceding the event giving rise to the claim, or £100, whichever is greater.

You will indemnify Thawly against any third-party claims arising from (a) Customer Data you upload, (b) communications you send using outputs of the service, or (c) your breach of these terms.

We may suspend or terminate your account on notice if you breach these terms (including non-payment), or immediately if your use poses a security or legal risk. You may close your account at any time. On termination we will delete Customer Data within 30 days (and from backups within 90 days), except where retention is required by law.

We may update these terms from time to time. Material changes will be notified by email to account owners at least 30 days before taking effect. Continued use after the effective date constitutes acceptance.

• Governing law: these terms are governed by the laws of England and Wales.
• Jurisdiction: the courts of England and Wales have exclusive jurisdiction over disputes.
• Entire agreement: these terms (with the Privacy Policy and DPA) form the entire agreement between the parties.
• Assignment: you may not assign these terms without our written consent. We may assign on notice (e.g. on a corporate restructure).
• Severability: if any provision is unenforceable, the rest remains in effect.
• No third-party rights: the Contracts (Rights of Third Parties) Act 1999 does not apply.

Questions about these terms: hello@thawly.co.uk.