For UK B2B Sales Teams

Get an email the moment a lost deal shows a buying signal.

Every UK signal, AI-scored against your closed-lost list.

No signal? No email.

Confidence 75 percent75

Ashbourne Holdings · New CFO appointed

Companies House · 5 days ago

Inbox — Thawly digest
T
Thawly <hello@thawly.co.uk>
to: James Patel
9:02 AM

Marsden Ltd — £4.2m contract win just landed

AI-drafted from a real signalGrowth · Contracts Finder award · matched to lost deal
Confidence 85 percent85

Marsden Ltd just landed a £4.2m public-sector contract on Contracts Finder. The deal stalled last September on capex — that ceiling has materially moved.

Suggested messageAI-drafted

“Saw the £4.2m contract win this morning — congrats to the team. Last time we spoke, capex was the blocker. With this contract live, the conversation looks meaningfully different. Worth a 15-minute revisit?”

No credit card · 14-day free trial · Setup in 2 minutes

Unlimited seats on every plan — £149/mo for 6 reps or 60 reps, same price.

How it works

Works in three steps. Value on day one.

  1. Step 1 of 3: Upload your deals

    CRM export or spreadsheet — company name, deal value, lost date. Under two minutes. No integration required.

  2. Step 2 of 3: We watch the right signals

    Thawly monitors dozens of UK business data sources daily. Hiring, filings, contract awards — only what matters for re-engagement.

  3. Step 3 of 3: You get the email

    Only when something worth acting on fires. No signal, no email. When it does, your re-engagement message is already written.

Signal intelligence

We watch for the moments that matter

From hiring spikes to ownership changes — when something worth a message happens, you get one.

Thawly drafts. You decide. Every message is a copy-paste — we never send from your account. Edit freely before sending.

The message is already written

One click to copy. Zero time to think.

We monitor UK data sources. Each signal is scored and validated against your client list and vertical, so you only get high-confidence notifications when it's time to re-engage!

Start free trial
Live preview cycles every 3s

Every digest shows the source category (Companies House filing, gov contract award, news mention, …) so you can verify the signal. We don't publish the full source list because the curation IS the product — but you see exactly what fired in your inbox, every time.

Worked example

One signal, two ways to respond.

A real fire from last week, anonymised. Same prospect, two drafts. You decide which one gets read.

Step 1 — the signal

Companies House filing notification

Company
Marsden Ltd
Co. No.
12345678
Filed
09-05-2026

Raw filing text

Notification of a new person with significant control. Effective date: 07-05-2026.

Your CRM context (matched)

Lost 14-09-2025. Stage: Procurement. Reason: budget reallocated mid-process. Owner: James Patel.

Step 2A — cold version

What a rep writes without Thawly

To: James Patel

Subject: Catching up

Hi James,

Hope you're well — just checking in after our chat last quarter. Wanted to see if anything has moved on your side and whether there's an opportunity to pick the conversation back up.

Let me know if you'd like to grab 15 minutes soon — happy to share what's new at our end.

No reference to what changed. No reason for James to reply now versus next quarter.

Step 2B — Thawly draft

AI-drafted from the signal + your CRM context

To: James Patel

Subject: Marsden — saw the ownership change land

Hi James,

A new Persons-with-Significant-Control filing just hit Marsden's Companies House file — looks like new majority ownership.

Last September the procurement conversation paused on budget being reallocated mid-process. Beneficial- ownership changes usually reset that question within a quarter.

Happy to share the trial outline we put together back then if a fresh 15 minutes would be useful before their planning cycle closes.

Cites the filingNames the original lost reasonTime-bound hook

One is the email written when nothing changed. The other is the one that gets read because something specific did.

Works with your CRM

Live sync with HubSpot, Salesforce, Zoho, Capsule, and Zapier

  • HubSpot
  • Salesforce
  • Zoho
  • Capsule
  • Zapier

Or bring your data in via CSV from any CRM — no integration required.

Pricing

Simple plans. Cancel anytime.

Less than one recovered deal pays for years of Thawly. One price — pick monthly or annual billing.

Starter

£39/mo

£470 billed annually

Save £118/yr

Monitor 100 companies

  • Cancel anytime

+ £49/mo SSO add-on (Entra, Okta, Google Workspace, SAML)

Start with Starter
Most popular

Growth

£119/mo

£1,430 billed annually

Save £358/yr

Monitor 1,000 companies

  • Cancel anytime

+ £49/mo SSO add-on (Entra, Okta, Google Workspace, SAML)

Start with Growth

Scale

£239/mo

£2,870 billed annually

Save £718/yr

Monitor 5,000 companies

  • Cancel anytime

+ £49/mo SSO add-on (Entra, Okta, Google Workspace, SAML)

Start with Scale

What every plan includes

  • All UK signal sources (Companies House, Contracts, Tenders, News, Hiring)
  • Daily digest — only when something fires
  • Claude Sonnet AI-drafted messages
  • Unlimited seats on every plan
  • Priority support across the board
  • CRM integrations included on paid plans

The only difference between plans is how many companies you can monitor. Upgrade when you hit the cap — not when you want more features.

Every account starts with a 14-day free trial — no card needed.

SSO Providers

  • Microsoft Entra IDMicrosoft Entra ID
  • OktaOkta
  • Google WorkspaceGoogle Workspace

Need more capacity than 5,000 companies? Talk to us about Enterprise.

Prefer to talk first? Book a 20-min demo →

Need a CRM Thawly doesn't support yet? Bespoke integrations from £2,500.

All prices ex-VAT.

Trust & security

UK signals, UK companies, EU-resident database.

UK GDPR Compliant

We store company names only. No personal data, no contact records. Operates under UK GDPR.

Not a prospecting database

Thawly doesn't sell you net-new contacts. We point a signal engine at the deals you already lost — the ones where you have the contact, the context, and the prior conversation. Cheaper to revive a known lead than to find a new one. Pair with your prospecting tool, don't replace it.

EU-resident database

Customer data stored in Supabase's EU region. AI drafting via Anthropic and edge routing on Vercel may transit other regions under UK SCCs — full sub-processor list at /legal/security.

No dashboard. That's deliberate.

Every sales tool you bought last year wanted to be your reps' homepage. None of them are. Thawly lives in the one place reps already check — their inbox. One email a day, only when there's something worth acting on. No login. No tab. No new habit to enforce.

UK statutory sources, in hours not quarters.

Companies House filings within minutes via the official stream. Contracts Finder + Find a Tender awards refreshed daily. UK statutory news refreshed daily. We monitor the data sources US-first tools treat as an afterthought — in hours, not quarters. If your buyer is a UK limited company, you should not be looking at them through a US enrichment lens.

  • Companies House filingsWithin minutes (official stream)
  • Contracts Finder + Find a Tender awardsRefreshed daily
  • UK statutory newsRefreshed daily
Where we sit

Trigger-based re-engagement, the UK lane.

Thawly is not a prospecting database. It's a re-engagement engine for the deals you already lost. Use alongside Cognism or ZoomInfo (which find net-new contacts), not instead. Here's how we sit in the trigger-tracking lane the rest of this category lives in.

UserGems

Job-change tracking

Target list
Your CRM contacts (chasing job-changers)
Data residency
US-skewed (LinkedIn-led contact graph)
Signal breadth
Job changes (their core focus, deepest in US)
Message drafting
Templates
Net-new contact discovery
Partial — surfaces job-changers as new contacts
Pricing model
Per seat

Common Room

Community + intent

Target list
Community + web-intent signals
Data residency
US-skewed (community + intent vendors)
Signal breadth
Community + web/intent signals
Message drafting
Templates
Net-new contact discovery
Partial — surfaces community members
Pricing model
Per seat

LinkedIn Sales Nav

Profile + post alerts

Target list
Your LinkedIn network + saved searches
Data residency
Global, LinkedIn-only
Signal breadth
Profile + post activity
Message drafting
None — you write it yourself
Net-new contact discovery
Yes — the core LinkedIn use case
Pricing model
Per seat

Thawly

Closed-lost re-engagement

Target list
Your CRM sales pipeline
Data residency
UK statutory data
Signal breadth
Dozens of UK sources compiled into 6 signal categories
Message drafting
AI-drafted per-signal (Claude Sonnet, context-aware)
Net-new contact discovery
1
Pricing model
Per company monitored — unlimited seats
  1. 1.Thawly doesn't do net-new contact discovery — that's the lane Cognism, ZoomInfo, and Apollo own. Pair them with Thawly; don't pick.
FAQ

Questions you're probably already thinking

Do I need to integrate my CRM?

Yes — connect HubSpot, Salesforce, Zoho, Capsule, or Zapier in two clicks. Or skip it and upload a CSV — most teams are running in 60 seconds either way.

How quickly do I get my first digest?

Upload today, first digest tomorrow morning. We also show you a sample digest the moment you sign up — so you see the format immediately, before your own signals fire.

What signals do you monitor?

UK statutory and government sources — Companies House filings, government contract awards via Contracts Finder and Find a Tender, the London Gazette, and similar. That's 6 signal categories drawn from dozens of statutory and third-party sources. The processing recipe — how we score, combine, and rank these — stays private. That's the moat. Customers see the categories that fired in their digest.

How is Thawly different from Cognism, ZoomInfo, or Apollo?

Those tools find net-new contacts at companies you've never spoken to. Thawly wakes up the ones you already lost — where you have the contact, the context, and the prior conversation. Use both: prospecting tools for top-of-funnel, Thawly for the back catalogue. Cheaper to revive a known lead than to find a new one.

What if nothing fires for my companies?

We don't send you an email. You only hear from us when something worth acting on happens. No signal = no noise in your inbox. This is intentional — it's a trust feature.

What if a signal turns out to be wrong?

Every signal carries a confidence score. We suppress everything below the floor (you can raise the floor in settings if your team is sensitive). When a signal does fire and isn't useful, one click on "Not relevant" feeds back into the model — that signal type fires less aggressively for you next time. Wrong signals will happen. The product is designed to learn from them.

Can I see the message before I copy it?

Yes. Every digest shows the full draft inline. You click Copy, paste into your email client, edit freely, and send from your own address. Thawly never sends from your account.

Don't I want a dashboard?

Almost certainly not. Sales reps already juggle between five and ten tools a day — CRM, dialer, calendar, LinkedIn, email, deck builder, sometimes a sales-engagement platform on top. New dashboards get checked once and abandoned. Thawly skips that: one email a day, only when there's something worth acting on, with the draft already written. No login. No tab. No new habit. The web app exists for admin — uploading your list, tuning verticals, reviewing history — not for daily use.

Is my lost deal data safe?

We store only company names — never contact names, email addresses, or phone numbers. We operate under UK GDPR. This is a deliberate architecture decision, not just compliance.

Can I cancel anytime?

Yes. No lock-in, no cancellation fee. Cancel in two clicks from your billing page.

Can my whole sales team use Thawly?

Yes. Every paid plan supports unlimited users. We charge by companies monitored, not by seats — so a team of 86 reps and a team of 1 pay the same as long as they're watching the same number of companies.

What happens after the 14-day trial?

Your digest pauses — no email until you add a card. Your data stays put: companies, opportunities, signals, history. Add a card from the billing page and tomorrow's digest resumes.

How do I roll this out to my reps?

Forward this link to your team, then add them via the Team page after you sign up. Unlimited seats on every plan — no per-seat fee.

Do you support SSO with Entra ID / Okta?

Yes. SSO via Clerk SAML is available as a £49/mo add-on. Once purchased we activate within 1 business day. Supports Microsoft Entra ID, Okta, Google Workspace, and any standards-compliant SAML 2.0 provider.

How is Thawly priced — per seat or per company?

Per company monitored. A team of 86 sales reps and a team of 1 pay the same as long as they monitor the same number of companies. The plan caps (100 / 1,000 / 5,000 / 10,000+) are about engineering load, not licence counts.

While you wait

How many of your frozen deals are thawing right now? Find out with Thawly.

You already paid to find these leads once. Stop letting them rot.

Upload your lost deal list. Find out.

Start free trial

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