A UK-built alternative to Cognism — for teams that just need signals and a message.
We don't compete with Cognism feature-for-feature. We do something narrower, for a specific UK B2B use case, at a much lower price point. Here's the honest version of where each tool wins.
What Cognism actually is
A large-database UK-headquartered B2B contact platform with strong mobile coverage and intent-data layering, sold predominantly into mid-market and enterprise outbound teams.
When Cognism is the right choice
- You need a high-volume, mobile-verified B2B contact database for true cold outbound.
- Your team is 25+ reps doing outbound at scale and the per-seat economics work.
- Intent-data layered against a contact list is core to your go-to-market.
We'd rather you choose the tool that fits the problem than churn off Thawly in 60 days.
Where Thawly wins
- Thawly does not sell a contact database. We monitor public UK signals against companies you already know.
- Thawly is signal-first, designed around closed-lost re-engagement rather than cold prospecting.
- Thawly's UK public-data coverage is deeper than platforms whose primary feed is contact data — we pull from dozens of UK statutory and regulatory sources, scored against your lost deals.
- Pricing starts at £49/mo for 100 companies — typically a fraction of enterprise-tier sales-intel contracts.
Side by side
| Cognism | Thawly | |
|---|---|---|
| Primary value | B2B contact database | UK signal monitoring + AI message |
| Pricing model | Per-seat, multi-thousand annual | Per-tier, from £49/mo |
| Best for | Outbound-at-scale teams (25+ reps) | UK SMB sales teams, lost-deal re-engagement |
| UK public-data depth | Limited | Native |
| Free trial | Usually 14-day card-required | 14-day no-card trial |
| Contact enrichment | Core feature | Not in scope |
| SSO (Entra / Okta / Google / SAML) | Enterprise-tier only | £49/mo add-on, any paid plan |
Comparison reflects published positioning at the time of writing. Tooling moves fast — if a row is out of date, email hello@thawly.co.uk and we'll update it.
A daily email — only when something fired — listing the companies on your lost-deal list with new signals, ranked by score. Each entry has a short Claude-drafted re-engagement message tuned to your industry. Three actions per entry: copy, snooze, dismiss.
Migrating from a contact-database tool
The migration path is short because there's no migration. You don't move contact data into Thawly — there's nowhere to move it to. You upload a CSV of companies you already track and Thawly starts watching them. Whatever contact tooling you keep keeps working.
Most teams who add Thawly do so as a complement, not a replacement. The all-in-one tool stays for outbound; Thawly takes over the closed-lost workflow.
Frequently asked
Is Thawly a direct replacement for Cognism?+
Not in every case. Cognism a large-database uk-headquartered b2b contact platform with strong mobile coverage and intent-data layering, sold predominantly into mid-market and enterprise outbound teams. Thawly is a narrower, signal-first tool focused on UK companies you already care about. Many UK teams use both, with Thawly slotted in for closed-lost re-engagement.
Can I migrate my existing list across?+
Yes — upload a CSV. Company name and a few deal details is enough. Company records are resolved against the UK's authoritative business registry automatically, with a verification email so you can confirm the auto-matches.
How does pricing actually compare?+
Thawly's published pricing starts at £49/mo with a 14-day free trial and scales up to £299/mo for 5,000 companies. Cognism pricing is typically not published; quote-based and seat-based contracts are common. The two products solve different problems, so direct price comparison is misleading.
Are these comparisons fair?+
We try. We don't reproduce Cognism's logo, don't make claims we can't back up, and explicitly call out where Cognism is the better choice. If you spot something inaccurate, email hello@thawly.co.uk and we'll correct it.
Related reading
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